You carry the number and the people behind it.
Most heads of sales were first the best salesperson, then were promoted without guidance. Suddenly it is no longer about closing your own deal. It is about a whole team closing. Between forecasts, top performers who may leave and colleagues who miss their numbers, there is little room to lead properly.
This is where Leadership Development comes in. Not as a seminar on leadership in general, but as a confidential sparring partner who knows sales from personal experience, and with whom you work through the situations that are really on your desk right now.
Your own number and your responsibility for the team pull at the same time. We sharpen where you need to step in yourself and where you are better coaching than taking over.
Targets from above, expectations from below. You need a place where you can think out loud, and someone who will push back honestly.
You knew how to sell. Turning many good people into a strong team is another discipline. You can learn it when someone works alongside you.
Four levers that move your team forward.
Every coaching programme is tailored to you, your team and your sector. These four levers form the core, where leadership in sales decides the numbers.
Coaching on the job
Leadership does not develop in the seminar room, but in real client meetings, team meetings and forecast calls. Your coach supports you where it happens, observes and gives you feedback at close range. You learn to coach your people in the moment, instead of assessing situations afterwards. Abstract leadership principles become concrete behaviour that holds up in daily work.
Pipeline management
Leading a sales team means managing the funnel, not just cheering it on. We work on how you read the pipeline honestly, ask the right forecast questions and spot the deals that have gone quiet. Instead of taking over, you coach your sellers so they move their opportunities themselves. The result is a forecast you can rely on, and a team that knows the next step.
Hold difficult conversations
The critical conversation with an underperformer, the ambitious top seller who wants more, the conflict in the team: these are the conversations managers prefer to postpone. We practise exactly these situations: with structure, clarity and empathy. You learn to set out difficult messages so they lead to change, not resentment. And you go into every conversation with a plan, not a bad feeling.
Secure learning transfer
The biggest waste in sales development: training fizzles out after two weeks. As the manager, you make transfer happen. We show you how to anchor new behaviour in routines, reviews and rituals, so an impulse becomes a habit. That turns each development session for your team into measurable impact, not a nice day away from the office. Sales training for your team.
Is your issue different? Talk to us, and we tailor the coaching to your leadership situation.
Leadership experience meets systemic clarity.
Leadership in sales has two sides: the hard business of numbers and clients, and the people who carry it. That is exactly why both perspectives work together here.
Juliane Naumann contributes the leadership and team perspective as a leadership expert and systemic business coach. Achim Jaeger contributes 28 years of lived sales practice. Together, we choose the coach with you who fits best for the subject and for you personally. Meet the whole team.
We are based in Munich and coach on site across the German speaking region: in Hamburg, Cologne, Berlin, Frankfurt and Stuttgart, as well as in Austria and Switzerland. If it needs to move faster, leadership coaching works just as well by video.
Is it about your team or about you as a person?
Still not sure what fits? A look at all services at a glance will help, or you can clarify it directly in a discovery call.
What leaders say.
We have not only realigned our sales organisation, but also made a lasting improvement to the inner mindset.
Our team has made a major step in its development.
A decisive factor in our team’s success with people.
You can find further client references from 28 years of work on our Clients page.