1998
About us

A team of experts.
One discipline: sales success.

Vertriebsimpuls is more than a name on a stage. Those results come from a well coordinated team of sales trainers, coaches and business psychologists, based in Munich and working across the German-speaking region.

From Munich · active since 1998 · across the German-speaking region

Moving with the market since 1998.

Sales is where we started. Achim Jaeger has worked independently as a trainer and consultant since 1998; in 2006 this became Vertriebsimpuls, still run by its owner. With curiosity and passion, we have developed new programmes for almost three decades, from Sales Training & Development through to sales consulting. We move B2B sales teams forward and increase revenue and profit, reliably.

We work with public companies, mid-sized firms and the boards of large groups, not only at head office but in branches, in groups and in 1:1 coaching. Our focus: your team's potential and better sales processes.

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Years of experience
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Experts in the team
DACH
Reach
Representative image: Team Vertriebsimpuls (AI-generated)
Team Vertriebsimpuls · representative image, AI-generated
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Our stance

What we stand for.

01

Passion

We live and breathe sales: Exceptional passion for sales. We bring that energy to every team and every customer contact.

02

Hands-on

No generic theory. We work in the field, in branches and with your people, in practical, concrete ways, alongside your team.

03

Impact

We are measured by revenue and profit. What we start should last: change that makes sales processes and people stronger for the long term.

The team

Six experts.
One shared standard.

Together with you, we choose the expert who best fits your brief, in expertise and personality, from sales passion, systemic coaching and leadership coaching through to business psychology.

Achim Jaeger, Managing Director of Vertriebsimpuls
Achim Jaeger
Managing Director & Keynote Speaker

Managing Director of Vertriebsimpuls, trainer and keynote speaker. Expertainment with entertainment value for measurably sustainable revenue growth, awarded the Deutscher Trainingspreis der BDVT (the BDVT German Training Award).

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Juliane Naumann
Juliane Naumann
Systemic Trainer & Business Coach

Systemic trainer and business coach for leadership and communication. Supports teams with change and resilience, practical, curious and pragmatic.

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Boris Heizer
Boris Heizer
Sales Trainer & Coach

Trainer and coach for sales and systemic management since 2010. Teaches presence and clarity in conversation, with experience as a radio and TV presenter.

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Prof. Dr. Björn Raupach
Prof. Dr. Björn Raupach
Trainer & People Development Consultant

Licensed LIFO trainer for strengths management, business graduate with a doctorate in innovation management. Combines scientific grounding with years of sales practice.

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Fred Baumsteiger
Fred Baumsteiger
Sales Trainer & Coach

Business graduate specialising in business psychology, trained sales and people development trainer and coach, with sector experience from financial services to automotive.

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Rudy Klopsch
Rudy Klopsch
Management Trainer, Coach & Mediator

Systemic management trainer, mediator and profiler with international leadership experience. Guides people and teams through lasting change processes.

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Meet the team.

In the free sales audit, you see how we work, with no obligation and in practical terms.

Book a free sales audit