The approach

From audit to
measurable impact.

No standard training. A four-step system of sales analysis, clear goals, training and impact measurement, tailored to your company, with results you can prove in figures.

Audience before the stage at a keynote
4 steps · 1 system
28
Years' expertise
93.000
Participants
540
Regular clients
600
Talks
The promise
01
Measurable.

Before and after in the metrics that count for your business, not gut feel.

02
Lasting.

Built into daily work, not gone after three weeks. Knowledge that lasts and delivers.

03
Provable.

Grounded in science, documented and evidenced over months and years.

The process

Four steps to
provable success.

Every collaboration follows the same clear path, from honest diagnosis to proven result.

Trainer writing on a whiteboard during training
01
Step 01

Sales audit

Our sales analysis examines bottlenecks across your whole value chain: team, processes and unused potential. Honest, thorough and with no gloss.

Free & no obligation
Step 02

Diagnosis & target picture

Together with management, we define measurable goals. What success means in practice: in figures, not statements of intent.

Clear KPIs, agreed with leadership
Diagnosis and goals with management
02
Achim Jaeger giving a talk
03
Step 03

Tailored programme

Sales training with impact measurement, coaching and consulting, precisely tailored and embedded in daily work. Using insights from neuroscience, we replace outdated beliefs with a genuine winning mindset.

Grounded in neuroscience
Step 04

Impact measurement

Before and after, in black and white. We prove the change with the metrics that count for your company and make success visible.

Documented over months & years
Impact measurement, before and after metrics
04
Measurable effectiveness

We measure what works.

Heads of sales assess training quality long before they buy. Our answer: documented success measurement, as shown here with an energy supplier over several years.

Effectiveness = metric for goal achievement.
Energy supplier · 8 sites · over 4 years Enlarge
Before we measure: three questions
1
How should we measure?

We define the metrics that fit your goals.

2
Which tools will we use?

Surveys, KPIs and observation, combined to fit.

3
When does the result meet the brief?

Success criteria that we define together in advance.

Expertise

Disciplines that underpin our programmes.

Six disciplines: we use them to build all six programmes around your business. All six in detail: People development in sales.

Achim Jaeger, sales trainer, coach and keynote speaker
Achim Jaeger
28 years of sales expertise
01
Systemic coaching & management

Manage change, strengthen structures, create impact.

02
Scrum mastering

Agile methods that make sales teams faster and more focused.

03
Lifo, personality & management training

Identify strengths and develop behaviour with focus.

04
People development & profiling

The right people, in the right place, with the right focus.

05
Potential analysis & team building

Make hidden potential visible and activate it in the team.

06
Business psychology & neuroscience

Why people buy and how teams stay motivated for the long term.

Where does your sales team really stand?

In the free sales audit, we identify your decisive bottleneck and show where measurable potential lies.

Book a free sales audit